The Domino’s pizza turn around is one for the ages: 1960: Founded 2004: IPO 2008: Hits record low $2.83/share 2020: Current stock at $367/share (130,000% gain) The 100x+ growth story is filled with a bunch of lessons for startups today. Let's dig in. Domino’s was started by 23 year old Tom Monaghan in 1960. Tom was maniacally focused on fast delivery and great service from Day 1. He spent the early days taking every action required to: - Reduce delivery time - Reduce cooking time - Increase distribution. Tom's emphasis on speed and service led to groundbreaking moves that competitors found difficult to compete with: A catchy slogan with some skin in the game (“ A Half Hour or Half Dollar Off”) escalated to a full blown guarantee: “30 Minutes or It’s Free” By 2008 , Domino’s scaled to a multi-billion dollar business, but had dim prospects: - Growth completely stalled - Competitive threats from Pizza Hut (and others) loom...
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