FINANCE

Why is Tata paying ₹7,000cr for a brand that just made ₹100cr in profits in 2020? Does Tata ‘need’ Bisleri? Why is Bisleri on sale? Let’s answer these questions today's blog Bisleri, a brand synonymous with ‘packaged drinking water’ is on sale today! In 1969, Ramesh Chauhan (owner of Parle) bought Bisleri from an Italian company for ₹4 lakhs. Chauhan is the same businessman who successfully sold brands like Thums Up & Maaza to Coca Cola in 1993. Since 1969, Bisleri has expanded its business, distribution network, grew bigger & became synonymous with water in India. Today, it has achieved a 400% growth & captured 40% of the water bottle market. And yes, Bisleri is expected to generate a ₹2,500cr this year! Bisleri uses the 4Ps of marketing! Product - Bisleri has a product for every purpose, be it a wedding, for office, for gatherings or for domestic purpose. Pricing - Bisleri practised an area-specific pricing policy. Bisleri is available cheaper at stations than at airp...

If you’re a working professional, right around this time of the year, your HR will ask you to submit investment documents to assess tax on your income – a.k.a “Investment Proof Declarations”. Here’s a quick 101 to ensure you don’t shell out excessively on income taxes🚨 1. At the beginning of each financial year, your HR will ask you to fill out a tax declaration form. This determines your TDS (Tax Deducted at Source). And if you’ve meticulously planned your investments – you could reduce your taxable income & claim several tax deductions. 2. So, what can you declare to save taxes on your income? - Investments under Section 80C: You can claim upto ₹1.5L in deductions against investments like Equity-linked saving schemes (ELSS), life insurance premiums, employee’s provident fund, and more. - Section 80D: Here, you can save upto ₹75,000 on you & your family’s health insurance premiums based on the individuals covered under the policy. - Section 80CCD: You could claim an additiona...

Modus operandi of scamsters circulating unsolicited stock tips/recommendations in Stocks, F&O through various SM platforms like watsap, Instagram, telegram, SMS etc. One set of 50K people receive an SMS to buy XYZ co. Another set of 50K people told to sell XYZ co. One set makes profit.  Set of loss-making people abandoned. Out of remaining profit making 50K people, 25K again given Buy calls & other half given Sell calls. Again, one set makes profit & loss-making set abandoned. Out of remaining 25K, half set once more given Buy & other half set given Sell call. Same thing repeats.  One set of 12.5K people are in profit. Other half set abandoned. Do remember that all above calls are free till now. Finally, 12.5K people hv experienced 3 successive accurate calls & r impressed by now. They want to continue further.  But now the calls are chargeable! Suppose it’s 5K p.m. Even if 10% ppl subscribe to it, that tipster is making more than Rs 60L in a single mo...