FINANCE

Why is Tata paying ₹7,000cr for a brand that just made ₹100cr in profits in 2020? Does Tata ‘need’ Bisleri? Why is Bisleri on sale? Let’s answer these questions today's blog Bisleri, a brand synonymous with ‘packaged drinking water’ is on sale today! In 1969, Ramesh Chauhan (owner of Parle) bought Bisleri from an Italian company for ₹4 lakhs. Chauhan is the same businessman who successfully sold brands like Thums Up & Maaza to Coca Cola in 1993. Since 1969, Bisleri has expanded its business, distribution network, grew bigger & became synonymous with water in India. Today, it has achieved a 400% growth & captured 40% of the water bottle market. And yes, Bisleri is expected to generate a ₹2,500cr this year! Bisleri uses the 4Ps of marketing! Product - Bisleri has a product for every purpose, be it a wedding, for office, for gatherings or for domestic purpose. Pricing - Bisleri practised an area-specific pricing policy. Bisleri is available cheaper at stations than at airp...

If you’re a working professional, right around this time of the year, your HR will ask you to submit investment documents to assess tax on your income – a.k.a “Investment Proof Declarations”. Here’s a quick 101 to ensure you don’t shell out excessively on income taxes🚨 1. At the beginning of each financial year, your HR will ask you to fill out a tax declaration form. This determines your TDS (Tax Deducted at Source). And if you’ve meticulously planned your investments – you could reduce your taxable income & claim several tax deductions. 2. So, what can you declare to save taxes on your income? - Investments under Section 80C: You can claim upto ₹1.5L in deductions against investments like Equity-linked saving schemes (ELSS), life insurance premiums, employee’s provident fund, and more. - Section 80D: Here, you can save upto ₹75,000 on you & your family’s health insurance premiums based on the individuals covered under the policy. - Section 80CCD: You could claim an additiona...

Modus operandi of scamsters circulating unsolicited stock tips/recommendations in Stocks, F&O through various SM platforms like watsap, Instagram, telegram, SMS etc. One set of 50K people receive an SMS to buy XYZ co. Another set of 50K people told to sell XYZ co. One set makes profit.  Set of loss-making people abandoned. Out of remaining profit making 50K people, 25K again given Buy calls & other half given Sell calls. Again, one set makes profit & loss-making set abandoned. Out of remaining 25K, half set once more given Buy & other half set given Sell call. Same thing repeats.  One set of 12.5K people are in profit. Other half set abandoned. Do remember that all above calls are free till now. Finally, 12.5K people hv experienced 3 successive accurate calls & r impressed by now. They want to continue further.  But now the calls are chargeable! Suppose it’s 5K p.m. Even if 10% ppl subscribe to it, that tipster is making more than Rs 60L in a single mo...

Tax Planning should be an integral part of your overall Financial Planning, irrespective of your age. Starting a series on "Tax Planning for Different Age Groups". 🔸Here is a 🧵on Everything you need to know about Tax Planning in your 20s⤵️ 🔸Tax Planning in your 20s ▪️20s are the best time to start investing for your future - you are young and have lesser responsibilities. ▪️However, this is also a time when you have just begun earning and may know very little about investing.  ▪️Hence, it makes sense to stick to such Tax Saving Instruments that are simple yet effective. Let's take a look at a few such instruments⤵️ 🔹Equity Linked Savings Scheme (ELSS) ▪️ELSS Funds give you a dual benefit of Tax Saving with the growth potential of Equities. ▪️ELSS Funds have the shortest lock-in period of just 3 years. ▪️Eligible for deduction up to ₹1,50,000 under section 80C of the Income Tax Act,1961 🔹Health Insurance ▪️Health insurance plans do not stop with just helpi...

The RBI released a concept note on digital rupee (e-rupee) today. I think this marks a landmark in India's economic history. But what does it mean for you? A short explainer from a retail point of view. What is e-rupee (digital rupee)? Digital version of the Indian rupee. RBI has proposed to issue two versions - wholesale for interbank settlement and retail for the public. How will retail work? You will hold the digital rupee in a wallet with a bank or service provider. Can you mine it? No. RBI will issue it. It cannot be mined like bitcoin. So you don't have to worry about the energy use and environmental implications so much. How do you transfer e-rupee? The retail version of the digital rupee is token based. Broadly, this means, you find out the recipient’s public key (think of it like an email address) and transfer money to them using your private key (essentially, a password). Will it be anonymous? For e-rupee, the RBI concept note has proposed partial anonymity where smal...

ITR Refund: Many taxpayers may have got the refund but there will be such taxpayers who would have got the notice of Income Tax Department instead of refund. Here’s what to do when you get a tax notice. The time to file Income Tax Return is over now. The date fixed by the government i.e. 31st July was the deadline for filing income tax returns. In such a situation, now the returns are being scrutinized by the Income Tax Department and the taxpayers whose TDS has been deducted, their refund is being given by the department. Many taxpayers may have got the refund, but there will be such taxpayers who would have got the notice of the Income Tax Department instead of the refund. This happens when the calculation of income and tax is done wrong. Department is doing scrutiny through AI Let us tell you that this time the Income Tax Department is scrutinizing the returns through a software based on Artificial Intelligence. On the basis of this notice is being given to the taxpayer....