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Open Network for Digital Commerce.

ONDC seem Biggest Threat for Swiggy/Zomato

Price of McDonald’s Burger 🍔

• Swiggy/Zomato - ₹282.5
• ONDC - ₹109.4

Over 60% Savings for Users

This is UPI Moment for India’s E-Commerce 🚀

Let’s decode this

Commission (18-24%) is the Biggest Head for Restaurants, 

They also pay Platform Fee & Taxes

This eventually increases the overall cost for users, also less profit margin for Restaurants
While ONDC is Building a Sustainable Ecosystem

Restaurants just pay 2-4% commission, Delivery cost to be paid by Users




To be clear & Takeaways

• There’s no separate app for ONDC, you can’t find directly on the App Store

• ONDC is an Ecosystem, currently you can use Paytm & a few other integrated apps

• ONDC is still in Beta and available in selected cities

Restaurants can offer better pricing to users because they save aggregator (Swiggy/Zomato) Commission

• This is not Cashback & Discount Driven so seem sustainable for the Entire Ecosystem

• Apart from Food Ordering, there are many other Categories & ONDC is Expanding Fast

In the next 5 years, ONDC expects to sign up 900 million buyers and target 1.2 million sellers on the shared network, with a GMV of more than $48 billion.


Giant platforms like Amazon and Flipkart will lose their influence over more than 60% of India's e-commerce sector. If ONDC is successful in meeting its purpose,
In easy words, users will be able to access many sellers on ONDC through any app that is live on the network. 

Sellers will handle deliveries through the tie-ups with logistics firms. ONDC will also have services like accounting and payment processors etc. for sellers.
With the launch of ONDC, one more big milestone has been added to the robust public digital infrastructure in India ðŸ‡ŪðŸ‡ģ

It could be a game changer and decentralisation of the e-commerce Industry in India.

Source: inc42.com ,ondc.org, @Paytm.

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